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Amsaan Accessible Tours (AAT), the first company in the MENA region specializing in creating unique tourism experiences for deaf people – a participant at the 5th edition of AccessAbilities Expo in Dubai in October, has joined forces with The First Group, one of the region’s fastest-growing end-to-end hospitality solution providers. The agreement aims to support both organizations’ commitments to responsible tourism on a global scale, and enhancing the accessibility of its offerings in its international chain of hotels for deaf tourists in the region. Addressing core issues faced by the deaf community, such as communication barriers and accessibility in bookings and online reservations, the partnership is determined to bring about change. With the support of AAT’s innovative solutions, including an accessible booking platform and comprehensive sign-language support, deaf guests can anticipate a more inclusive, accessible, and bespoke experience throughout their stay. As part of this collaboration, The First Group, renowned for its upscale properties like The First Collection Business Bay, The First Collection at Jumeirah Village Circle, Wyndham Dubai Marina, and TRYP by Wyndham Dubai, will integrate AAT’s cutting-edge accessibility solutions with all its existing hospitality brands in Dubai. The need for accessibility is evidenced by Expedia’s survey, where 92% of respondents emphasized the importance of travel providers catering to tourists’ accessibility requirements. Recognizing this, AAT offers a unique platform where deaf tourists using British Sign Language (BSL) can easily navigate, make reservations, and communicate their needs seamlessly. A deaf travelers can smoothly go through and book rooms, check-in, and even request room service or emergency assistance all through AAT’s mobile application in BSL. This partnership represents a monumental step forward in AAT’s mission to break down barriers for deaf travelers. Its accessibility solutions will reach a wider audience of deaf travelers, making a positive impact not only on individual guests but also on the broader hospitality industry. AAT is poised for further expansion within the UAE and globally with future partnerships being explored with other hotels, tourist attractions, and even airlines. The Dubai-based firm launched specialized tour packages for deaf visitors, a first of its kind in the region. This service aims to provide a seamless and enjoyable experience for hard-of-hearing tourists, making it easy for them to explore Dubai. The  IT company’s brush with People of Determination began when it designed an app for deaf people. This app helps deaf people to navigate the various challenges they face on an everyday basis easily – One of the company’s founders is hearing-impaired. This app will be integrated into the tour packages, making it easier for those with hearing difficulties to travel more freely. It will provide information about everything from schedules to tours in sign language and assist with the check-in process. The tour package, launched early in 2023, has begun bringing in deaf bloggers and influencers to test out their tours. Over 80 percent of the company’s staff are People of Determination.


Source -Khaleej Times

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